Home > Social Commentary > Superbowl 2010 Commercials: Are Advertisers Trying to Tell Men Something?

Superbowl 2010 Commercials: Are Advertisers Trying to Tell Men Something?


The commercials are often the best part of the watching the Superbowl for me. Try as might, I still don’t entirely understand the game, but I keep trying. There were some commercials directed toward men that stood out this year. Particularly, adverts by Docker, Dodger and Flow.TV. If you didn’t catch them—snack or bathroom break—here they are:

FlowTV ad—What a man can do instead of shopping with his girlfriend:

Can’t find the FlowTV ad on youtube, but here’s the link: FlowTV

Unlike usual advertisements, men aren’t portrayed as gladly working themselves to death for their girlfriends and wives. Advertisers are basically chastising some men for having voluntarily become obedient lapdogs. What do you think?

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Categories: Social Commentary
  1. Larry Kennedy
    May 4, 2014 at 2:37 pm

    Dr. Palmatier. What happens to these abusive women in the future,after we break up with them? Do they ever get help and change? Do they go to prison or die young? Just curious.

    • shrink4men
      May 4, 2014 at 7:14 pm

      Hi Larry,

      Many repeat the same cycles and patterns over and over again until they draw their last breath. I think the ones who seek help are the exception, not the rule.

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